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American Eagle is a popular clothing and accessories retailing company founded in 1977 by Jerry and Mark Silverman. It has a long and successful history of providing its customers with quality, stylish clothing at affordable prices. The company has grown exponentially in recent years and has developed a strong brand and presence in the retail industry. This article will provide an overview of the company’s success, including its history, expansion and growth, core business values, branding strategies, target market, and financial performance.
History of American Eagle
American Eagle was founded in 1977 in Pittsburgh, Pennsylvania. The founders, Jerry and Mark Silverman, wanted to create a clothing line that was stylish and of a high quality, yet affordable. The company initially sold menswear, but quickly expanded to include womenswear and accessories as well. Over the years, American Eagle has continued to expand its product offerings to include a wide range of clothing and accessories for both men and women.
Expansion and Growth
American Eagle has experienced rapid growth in recent years. The company has opened hundreds of stores across the United States and Canada, as well as a number of international locations. In addition, the company has expanded its online presence, offering customers the option to shop from the comfort of their own home. American Eagle also has partnerships with several other retailers, which has allowed it to reach even more customers.
Core Business Values
American Eagle is committed to providing its customers with quality clothing at affordable prices. The company has a wide selection of clothing for both men and women, as well as accessories. American Eagle is also committed to sustainability and environmentally-friendly practices, and all of its products are made with materials that are eco-friendly.
Branding Strategies
American Eagle has developed a strong brand and presence in the retail industry. The company has focused its branding on creating an “edgy” yet “laidback” image, which appeals to its young customer base. American Eagle has also heavily invested in its online presence, including a strong presence on social media platforms.
Target Market
American Eagle’s main target market is young adults aged 15 to 25. The company’s clothing and accessories are made to appeal to this demographic, with its edgy yet laidback style. American Eagle has also expanded its reach to include the older generations.
Financial Performance
American Eagle has achieved tremendous financial success in recent years. The company’s sales have steadily increased over the years, and its stock price has also seen significant growth. American Eagle is now one of the most successful and profitable retail companies in the United States.